WHAT IS SEO Online marketing is crucial in today’s society, especially for smaller business owners. It allows businesses to promote their brand, product, and services through various online marketing channels.
These particular channels provide businesses with an opportunity to organically approach promotional activities, whereby traditional marketing falls short.
Despite the popularity of online marketing channels, some businesses have not yet completely grasped their functionalities.
Small businesses that are not aware of this shift in the digital space will benefit from digital marketing services as it will increase their brand awareness and generate high-quality leads at a low cost.
Done For you Online Marketing
Here are important online marketing activities to consider.
What is SEO
SEO or search engine optimization is the way you optimize your website pages and, articles to rank high on search engines such as Google, Yahoo, and, Bing.
SEO is a long process and, can take several months to get you good results, and, at the same time you need to do it in the right way that Google wants.
The best way to rank fast is to build high-quality backlinks from authoritative websites that are related to your niche.
A lot of folks just try to get many backlinks as possible even these links are not relevant and are from low authority websites. But that is not correct.
The correct and, effective way is to get a high-quality backlink.
One backlink from a relevant and, the high-authority website is better than 1000 backlinks from irrelevant low-authority websites.
Because these types of backlinks will increase your website’s spam score and, that’s very bad for SEO Ranking.
You can shorten your SEO process by purchasing an old domain with high authority and, quality backlinks you can find these domains on websites such as domcop.com.
Of course by providing high-quality valuable content to your audience.
According to the SEO Industry Report 2017, an increasing number of companies and “tech-savvy” small businesses are embracing the value of SEO which stands for Search Engine Optimisation.
It refers to a structured approach that is used to increase the position of a company or its
products in the search engine or organic listings for selected keywords or phrases.
It helps to increase the visibility of your website, social media channels, and products or services, ultimately reaching hundreds and thousands of potential customers!
Optimizing the content of your website will help grow your business and increase sales.
How Does SEO Work
Search engines like Google and Bing use bots to crawl pages online, going from website to website,
collecting info regarding those pages, Associate in Nursingd put them in an index.
consider the index sort of a big library wherever a professional person will pull up a book (or an online page) to assist you to discover specifically what you’re searching for at the time.
Then Google algorithm will analyze your website’s pages within the Google index, there are many ranking factors Google uses to rank pages.
The most important factors for SEO ranking are high-quality backlinks from websites with high domain authority and, high quality and, valuable content.
Backlinks from websites in your niche are way better than random backlinks from websites in different niches.
for instance, content quality and keyword analysis are key factors of content improvement, and crawlability and speed are necessary sites design factors.
Unlike paid search ads, you can’t pay search engines to urge higher organic search rankings, which implies SEO specialists have to be compelled to place within the work.
The search algorithms are designed to surface relevant, authoritative pages and supply users with Associate in Nursing economical search expertise.
Optimizing your website and content with these factors in mind will facilitate your pages to rank higher within the search results.
Social Media Marketing
In our today’s world, mobile devices have become an essential part of daily life It is only in the
past few years that businesses have started to take notice of the numerous opportunities to reach and engage with customers.
By having this understanding, we can instantly identify the NEED for social media marketing as it
can reach a large and specific audience at a much lower cost than some traditional marketing activities.
The popular social media platforms that many businesses use include Facebook, YouTube, Instagram, LinkedIn, Twitter, and Pinterest.
This is where they can directly reach their customers or clients virtually through posting
engaging content, executing various social media campaigns, and gathering lead acquisitions. There is an endless sea of opportunities to discover with social media marketing!
Is Email Marketing effective?
Email marketing is a powerful tool used to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey.
It is also an effective way to stay connected with your customers, ultimately building customer loyalty, trust, and brand recognition.
To be successful with your email marketing, it’s important to grab your customer’s attention through the creation of an engaging topic.
This should be accompanied by a specific “call-to-action”, giving the email a purpose whereby the readers can choose how they will interact with it.
Keep in mind that your users may have little time to go through every single detail in the email, so keep it short and to the point
Google AdWords Pay Per Click (PPC) campaigns don’t just exist to help drive more quality traffic to websites.
it also helps businesses to effectively reach new customers and ultimately grow their businesses.
it’s the most commonly used advertising network among thousands of small and, big brands.
Like Facebook Ads, Google AdWords enables businesses to set a budget for advertising.
The only difference is that the businesses are only obliged to pay when people click on their ads, hence “pay-per-click”.
Running a strategic PPC Campaign is a cost-effective way to produce a higher return on investment (ROI).
Using relevant keywords, which highlight the need behind the consumer’s intent to purchase, you can promote your business to potential customers.
Looking for a highly qualified digital marketing agency that can provide a wide range of digital activities to help your business succeed in the competitive market?
5 essential tips to help you get the most from your email marketing campaigns
When’s the best time to send out emails? The answer is rather complex. It actually depends. Depends on what?
There are an array of factors that must be taken into consideration when you send emails,
but in order for things to stay simple and get the best results from your email campaign, you need to remember just five rules.
Important Tips for Email Marketing Campaign
Use The Immediacy Power
When a person is signing up for your email marketing campaign, you generally see higher rates for the immediate follow-up email.
When somebody registers for a software demo at Infusionsoft, it experiences a 53.9 percent open rate for the immediate email that follows.
It also sees a three-percent reply rate, which isn’t bad since they just got a software demo.
The follow-up email is what sets the stage up.
Make sure the follow-up email is creative and beautiful; something that will stand out from the boring, mundane emails everybody or company sends.
When and What Day To Send Your Email
When should you send out your emails? The answer to this question is going to depend on your particular market.
If you’re in the restaurant business, it may be best to send your email in the afternoon – think 3 p.m. to 5 p.m.
– when people are ready to eat supper. A summer camp business can reach out to parents
during lunch breaks, late in the evening when the kids have gone to bed, or during the weekends.
What is the best-time-to-send-emails?
Each company has a different need or desire, which is the reason for testing.
You’ll need to test the different times and days to find what will work best for you.
After all, some businesses do better with emails sent on weekdays; others see more engagement on weekends.
How To Ensure Your Emails Are Opened and Read
Now that you know when you should send your emails, it’s time to determine what will ensure people will open them and see what’s inside.
Your subject line is going to be “saving grace” – what you say in it will make or break you.
What are some worthwhile phrases you should use for your subject line?
Good day Mary,
My 4 a.m. rant
I thought this would be nice too…
Try to use attention-grabbing headlines to let them open your emails.
There is an array of ideas that you can for your subject line.
The idea is to experiment and do a little research beforehand to ensure you get the right subject line that leads to more openings and potentially conversions.
Put Your Attention On The “Golden Hours”
What are the “golden hours”? It’s the time in which people are doing research and are in the buying mindset.
The majority of folks are busy throughout the day, dealing with work or with family.
Your “Golden Hour” is going to be based on the information you have learned.
One thing you need to learn is that people tend to research, educate themselves and enter their buying mindsets on the weekends and late in the evenings.
You send your email out in the morning, getting their interest. However, they’re too busy at that moment to really read it.
So, they mark it for reading later in the evening after things have settled down.
That’s when they reach their golden hour! It’s during this time they’re intent on learning about your services or products.
They want to learn why they should purchase from you.
Taking Advantage Of These Golden Hours
One of the best ways to get the fire lit to make your target audience move is to send them a “Last Chance” email.
For instance, if you have something of a limited time, you can let your audience know they need to act now or they miss out.
You can also send them a Call-To-Action email, giving them something free if they do something for now.
What You Should Remember About Sending Emails?
Testing – You need to find out when and what your subscribers will react to.
Sending Follow-Up Emails – These emails have the highest open rates so ensure they’re really good.
Sending Emails At The Right Time – Find out when the best time is to send your emails
Write Eye-Catching Subject Lines.
Write subject lines that encourage engagement from your target audience.
Attention On Golden Hours – Focus your efforts on those golden hours, when people tend to watch videos, read emails, and purchase things.
Discover the open and, click-through rates
When it comes to creating content for email marketing, you spend a lot of time trying to make it the best of the best.
You spend even more time creating a catchy subject line so that your reader is compelled to click on your email and go through the content.
But despite such efforts and dedication, do you know if your content has reached your audience?
Do you know if they have clicked on your email and opened it?
In such a scenario, how do you track your email data? here is a simple solution to your problem.
All you need to do is, get this software, and just with a few settings and action setups, you can
track when and where your emails were clicked as well as how many times it has been opened and from which devices were used.
Why tracking open rate and click-through rates are important?
Tracking is essential since it provides a valuable insight into email interaction with contacts, customers, individuals,s, and prospects.
The geolocation tracking helps you to determine where your clients are and you can respond to them accordingly.
For example, if your client dwells in Australia but he/she opens the email via a mobile device in Hawaii then possibly, he/she might be on vacation.
The open and click-through rates give you some idea of how your email campaign is performing.
A strong open rate justifies that your subject line is good and resonates well with your audience.
A strong click-through rate suggests that your email content is relevant to subscribers.
Thus, this data helps to improve your email marketing campaign.
Besides tracking an engagement via click-through rates and open rates, this software also helps
you to design attractive email campaigns, sends newsletters easily to your targeted customers, manages and grows your contacts and customers.
Split testing is used to determine which is the ideal combination of color, layout, call-to-action placement and which text size will work best for you.
Chatbots became popular in 2017 as a major hype of automated conversation.
This year chatbots are committed to providing faster customer service with many brands already achieving varying degrees of success.
Chatbots allow brands to interact quickly with their customers giving them a tailored experience.
It is constantly becoming smarter.
Now, you can send personalized messages directly to customers or you can customize your brand voice.
According to an article from Inc, many consumers want an interaction by having a chat. Hence, the demand is constantly increasing.
Ephemeral content is providing the best engagement rates.
The stories that are viewed on Snapchat, Facebook, and Instagram have directed the attractiveness of ephemeral content.
This type of content is shared on social media for a period of 24 hours and it disappears afterward.
Due to the nature of stories, brands are building a separate strategy for ephemeral content, while urging prospects to take fast action.
Moreover, the stories that appear at the top of your follower’s feed will help your brand to stay on people’s minds.
Augmented reality it’s an integration of information with the user’s real-time environment. It is a changing and evolving world as we see it.
Brands are using augmented reality to create a unique and engaging experience for their customers while providing services and being more assertive.
This assists marketers to influence their target audiences in a quick, easy, and interactive manner.
Moreover, if AR is used correctly, it has the potential to generate more conversion rates in a shorter span of time.
One of the trending marketing techniques this year in social media marketing is an influencer
marketing meaning that the market is changed by influential people who focus on marketing rather than the target market.
Here, the influencer people have sway over the customers of a certain market segment.
However, due to the popularity of this type of marketing, it has become more difficult for customers to decide.
On the other hand, brands that form a more meaningful relationship with influential people will be the key.
WHAT IS SEO Video
Video traditionally has been the number one tool to capture a viewer’s attention however, due to a shorter attention span, this has been decreasing.
Hence, it has been challenging for video-makers to capture the audience’s attention within the first 3 seconds.
According to one article in SmartInsights, mobile video is the number one fastest-growing ad format in the world.
Moreover, the marketer or the video maker should keep in mind to create a video that is different, to have a greater influence on viewers.
The use of social media’s live tools to create interesting videos is recommended.
How is social media marketing working for you?